Various

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GENERAL TOPICS

• 7 ways to be successful in marketing
• Sexual Health Over 50s Campaign
• Footballers and underwear: everywhere
• Real danger, prescription drugs and PR
• Bewing noticed in the launch rush hour
• J&J Corporate image and role of baby
• Predicting Competitor's responses
• 50 Golden Brands from 50 Years
• The reality of business reality TV shows
• Consumers' Choice of "Best Brands"
• Relgious Toys: Real or just for PR?

BRAND BELIEF ARTICLES

• Learning from Steve Jobs
• Sustainable design
• The end of "Real Beauty".....

BRAND EXPERIENCE ARTICLES

• To win: own consumer + channel?
• ary Portas Queen of Shops: learning?

SPOOFS & USER GENERATED CONTENT

• Spoofs and crowd sourcing creative: Election Posters
• The Sun spoofs iPhone
• cassette boy versus the apprentice
• Learning from counterfeit products?
• Johnson's Lots of Tears Shampoo
• L'Oreal science and overclaims: a great spoof
• Durex Ultra Mega Thin Condoms: what can this spoof teach us?
• Tesco Spoof ad: what can we learn?
• Wht can we learn from spoof ads?