Here are some of my "top marketing tips" on how to succeed and win in the ever competing world
- Have an enemy. Focuses the mind and helps communicate what differentiates you
- Differentiation. To succeed, you need to stand out in rush hour
- Interrogation. To be new you don't need new.
- Winners do not follow the pack. The 3 habits to avoid
Here are some of my "top communication tips" on how to create better advertising and communication
- Creative briefs: think "briefs" not "boxers"
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