Podcasts

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Download the podcasts below (right click and then save to desktop to listen to), or listen online using the player on the home page:

35: Are offline brands really overtaking online only brands?

34: Why you need to think marketing in a digital world, not digital marketing

33: Death of User Generated Content?

32: Digital Strategy

31: How to get teams that win?

30: Winning a race by standing still?

29: Naked Footballers are everywhere. Why?

28: Is TV dying? What to do?

27: Annoying ads work! So do more?

26: Own the channel and consumer

25: The Times Paywall and iPad App

24: Brand Committment: harder than ever

23: Brand Names and Spades!

22: Social Media and Leaders

21: Order Winners Qualifiers Losers

20: Blogger Power

19: Apple iPhone, Steve Jobs and Porn

18: Doom and Gloom. Time to be positive?

17: UK Election: crowd sourcing creative?

16: Apple iPad: Who For? What for?

15: Ten Digital Fundamentals

14: Creativity in Advertising

13: Leaders do not follow

12: Ten things you wish you had known 10 years ago

11: Ben and Jerry and Brand Beliefs

10: Lastminute.com

09: Subway Fast Food Chain

08: What makes you different? A talk at Marketing Forum 2007

07: Brand Integrity and L'Oreal, British Airways, Fisher Price and more

06: Consumer versus Brand Experts Choice of Top Brands

05: Spice Girls. Iron lady. One Word Marketing

04: Facebook and MySpace

03: Spoof Commercials and User Generated Ads

02: Dove Real Beauty Evolution