Brand Building

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  Price alone will not get you out of these tough times. As Tesco found out
• The cure is not cost cutting. You need to innovate out of your predicament
• Steve Jobs and what he inspired for me about marketing and brands
• make your brand famous!
• X-Factor. what can we learn from the winners?
• Obsession with the newest thing...
• Rafael Nadal & Armani teach about marketing?
• What pilots can tell us on riding economic turbelence
• Blockbuster proves to win you cant stand still
• To win you need to own the consumer & channel
• People committing to marriage later. implications?
• importnace of keeping optimizing
• Brand names: when to call a spade a spade?
• Old versus New way: advertiser meets consumer
• Are all brands destined to die?
• Simplicity trend: more thoughts
• Winning in the future? Simplicity
• Having an enemy in marketing is important!
• Max Factor death: role of celebrity in building a brand today?
• Boots anti-age: thinking differently
• Rewarding loyal consumers
• Learning from counterfeit products?
• Brandtags.net: what your brand stands for!
• Tesco cheaper alternative campaign. Killing the brand?
• 50 Golden Brands from 50 Years
• The Pirate brand experience
• Nespresso Brand Experience
• All is not easy when it come to currying favour with the Easy Group!
• Big Brother: what can we learn?
• If advertising changes attitudes, what should promotion do?
• What topless car wash tells us about getting trial and repeat!
• Interrogation, a way to win in marketing?
• What Boris Johnson cutting ad spend can teach us
• What are the 2 most important and forgotten words in marketing?
• What can we learn from fashion brands?
• 5 things I wish I knew 10 years ago
• Max Factor death: role of celebrity in building a brand today?