TV versus "The TV": why it is important to understand the difference!
- Advertising can't make you buy what you don't need?
- Naked French Gymnasists at it now
- Entertaining ads work too?
- Selling my putting big things in men's pants
- Magners: reminding us people buy benefits..
- Paid for Product Placement
- Thinkbox Dog ad teaches old do new tricks
- TV dying? what to do
- What we can learn from Dove Evolution
- The old way versus the new way: advertiser meets consumer
- Making a boob of yourself!
- Renault Twingo: modern times
- Most popular ads of the noughties: what do they tell us?
- USA ads getting scarier? Or me being paranoid?
- Brand integration
- Are there more near naked footballers in ads these days?
- It's more expensive to not be noticed
- there is wisdom in what paris hilton says..
- Having an enemy is important in marketing!
- Can big companies ever create mould breaking ads?
- Max Factor Death: the reality of celebrity use today by brands?
- Being noticed in the launch rush hour
- Can same copy persude consumers in every market?
- Rule breaking copy in large companies?
- Making Print ads that stop and sell
- Telling agency what to do, and then hating them for it
- The end of "Real Beauty"...
- When do you tell your agenct what to do?
- Kellogg's and Kelly Holmes and casting
- Why Big Ideas are so big!
- Getting ads you want by asking for them properly
- Is Mugabe a communication whizz as well as election "master"?
- Heinz and men kissing. The learning?
- Power of context, as shown by Facebook
- If advertising changes attitudes what should promotion do?
- Glamour of business travel captured?
- 2 most forgotten and underused words in advertising
- Are there more naked men in ads these days?
- Durex Ultra Mega Thins: what can this spoof teach us?
- 5 things I wish I know 10 years ago
- How far will creatives go to avoid your briefs?
- Is detail important in the big picture?
- Why pointing a finger at your agency is risky!
- A job worth doing, is worth doing well
- What can we learn from Dove's "Evolution"?
- What can we learn from ad spoofs?
- L'Oreal fakes it in ads. What is the impact on us?
- Only one-third of viewers recall TV ads
- Is Cadbury's drumming gorilla a good idea?
- Pepsi vs. Coke ads: what we can learn from them
- Traditional agencies should be masters of new media
- Creative briefs should be less like boxers and more like tangas
- Employees as brand ambassadors
- Why the most stressful thing in marketing is creative presentations
- What do the most popular ads of 2007 teach us?
- Getting the best advertising in your category
- Taking the stress out of creative presentations
- Your wife is an idiot when it comes to advertising
- Getting ads you want by asking for them properly
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