Comments on Marketing Unleashed: HAVING AN ENEMY WHEN MARKETING IS IMPORTANT. EVERY...

Obviously it is important to have enemy when consi...

2009-10-27T14:23:54.845Z

Obviously it is important to have enemy when consider marketing, but we say this concept in other way that when there is enemy then you need to market the product. The products that are new in the market have substitutes but does not have direct competitors also need marketing but the products of daily use which are necessary for living does not need good marketing plan to be market.

Excellent article - thanks! It seems that you hav...

2009-09-09T06:02:53.503+01:00

Excellent article - thanks! It seems that you have answered the best related to the Topic with all best example as well... Thanks again for spreading the good work in the Society ...

Have fun!

Regards,

Expert-preneur Visibility.

Look at McDonald's coffee campaign take on Sta...

2009-07-29T19:47:04.115+01:00

Look at McDonald's coffee campaign take on Starbucks. They've done a really good job. Having that "enemy" to market against has really boosted their sales.

It certainly is a key part of the analgesics categ...

2009-07-29T01:45:42.816+01:00

It certainly is a key part of the analgesics category in the US and many other places. Interestingly, Tylenol (the clear branded leader) leads the pack in comparative claims. The brand was built (rather misleadingly in this man's view) on bashing Aspirin...and even today the vast majority of the copy contains a competitive reference to somebody. My sense is that challenger brands do better with this strategy than the market leader. When the leader feels the need to bash the challenger it feels defensive to me.