tag:blogger.com,1999:blog-4741579671867020977.post2543944604750694579..comments2008-09-14T14:45:18.182+01:00Comments on Marketing Unleashed: At what point do you tell your agency exactly what...Gary Bembridgehttps://profiles.google.com/104102767769456057686noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4741579671867020977.post-32711523150251456592008-09-13T23:55:00.000+01:002008-09-13T23:55:00.000+01:00Another way to look at this situation is to focus ...Another way to look at this situation is to focus on "how" you do it rather than "when". We all know that business pressure builds, and when your back is truly against the wall everybody gets to have ideas that deserve to be considered and built on.<BR/><BR/>For me the trick is to be very clear about what you are saying and to not beat around the bush. Just be straight and say "this is what we are going to do unless anybody has a better idea". Nine times out of ten this kind of direct approach does inspire the agency to come up with the goods and everybody wins.bartonwarnerhttp://www.blogger.com/profile/02439217831787148854noreply@blogger.com