Digital PR and blog trips: thinking beyond the press trips (Digital Tourism Norway) from Gary Bembridge
I gave a talk at the Digital Tourism Think Tank's "Digital Tourism Campus Norway" about how to engage and partner with bloggers. In the talk I spoke about:
- What travellers really looking for in a blog.
- How to plan blogger partnerships - with a focus on when to use them and the new and emerging models
- How to get the most out of working with travel bloggers
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