I am now offering an important training workshop to help brands and PR agencies be able to understand and partner with bloggers. It is a training program that I have successfully developed and delivered for a number of clients, and I am now able to offer to new clients.
“Successully partnering with bloggers: The changing opportunity”.
Objectives of the course:
- Review the latest trends and best practices in blogger partnership.
- Identify an action plan to apply learning to your business.
Who the course is for:
Brand marketing teams and PR agencies looking to engage and partner with bloggers as part of their marketing and communication strategy.
Bloggers are an important source of advice, reviews and recommendation for consumers and have a proven impact on purchasing decisions. Bloggers are likely to grow in importance as the consumption of digital media grows at the expense of traditional print media.
This training workshop is designed to equip brand owners and PR teams with the latest developments, trends and an action plan for their business.
Key topics covered:
- What are bloggers?
- The difference between bloggers and journalists.
- How bloggers make money.
- Why you should partner?
- Why people use blogs.
- Reasons to partner.
- When to partner?
- The importance of the brand & communication strategy.
- 7 main areas bloggers add the most value to communication programs.
- Where to find the right bloggers?
- The 4 best ways to find bloggers.
- The 10 factors in assessing bloggers.
- How to partner?
- Emerging models in brand and blogger partnerships.
- The key “Do” and “do not” when partnering with bloggers.
- Contracting with bloggers.
Length: 3 hours
Maximum people per course: Twenty
Run by: Gary Bembridge
Gary Bembridge had over 30 years of global branding and marketing experience building brands at Unilever and Johnson & Johnson, before becoming an independent marketing consultant in 2012.
His roles have included Global Vice President Marketing for Johnson’s Baby Care, Global Vice President RoC Anti-Age, Global Vice President eBusiness and also Global Vice President Marketing Strategy and Training. In the latter role he developed and rolled out the marketing processess and training programs for Johnson & Johnson Consumer.
Since 2012 he has been an independent global branding and marketing consultant, assisting clients such as Tate & Lyle, GSK and CLIA (Discover Cruises).
He has also been a blogger, podcaster and video maker since 2005 at http://www.tipsfortravellers.com and http://www.garybembridge.com . He also talks at major blogger and marketing conferences including New Media Expo Las Vegas, TBU (Travel Bloggers Unite) in Europe and TBEX (Travel Bloggers Exchange) in North America on blogging strategy and partnering with brands. He launched the Travel Bloggers Podcast in 2012 for bloggers and brands looking to partner with them to promote and educate on better practices for blogging and business partnerships.
eMail Gary Bembridge to discuss the training
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