Wednesday, September 19, 2012

Marketing Mix Man Podcast #56: Competitive Point of Difference

Episode #56 of the Marketing Mix Man Podcast looks at the importance of having a competitive point of difference. The CEO of Sainsbury's Supermarket recently said that many brands and companies lack a real competitive point of difference. I explore how you identify one using the order loser, order qualifier and order winner approach to your business.

The Marketing Mix Man podcast explores brand building by developing and executing a brand marketing mix that resonates with the modern connected consumer. The Podcast won awards in the European Podcast Awards in both 2010 and 2011. Hosted by Gary Bembridge

You can listen to this episode, and subscribe to the podcast by one of these options:

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