You can drive home a point, and even be a bit critical, through the use of a joke or some satirical comment. Cartoons play this role in everyday life, and the daily political cartoon is a staple of many newspapers.
Cartoons also work to highlight some of the common mistakes and bad habits of marketers.
On this topic, I have previously spoken about the marketing consultant and cartoonist called "The Marketoonist" (Tom Fishburne) and other marketing cartoons in "Is Marketing and Advertising a Joking Matter? The Marketoonist thinks so..."
I came across 2 cartoons recently that reminded me about the importance of being single-minded.
- Being focused on what your single minded proposition is, and what you want "own" in the marketplace is very key.
- Consumers can only really remember one key thing about you.
- Successful communication will communicate one thing.
- Maurice Saatchi went so far as to argue that marketers should actually focus on owning just One Word for their brand.
Tom Fishburne on the Single Minded Proposition.
In the article he wrote that went with this cartoon, he used the example of what he sees as a great Single Minded Proposition: The launch of iPod with "1000 songs in your pocket".
Trying to be Everything to Everyone: Mark Anderson of Andertoons.com
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