The more naked the men in ads the better it is? What can we learn from nudity in ads?

The most popular posts on my blog of all time tend to be the ones about nudity and male nudity in advertising (links at the bottom of this posting to the more popular postings on this topic!).


I think this shows some key things:


(1) Sex and nudity is popular! It still is some of the most searched for topic online. And it seems that still today "sex sells".


(2) Nudity, and especially the seemingly increasing use of male nudity, seems to get people to stop and take a look. It also attracts traffic online too, as word spreads. STOPPING people is a key requirement of successful advertising. While I am not proposing you all shove naked men and women in your ads, remeber they have stopping power. What in your ads make people stop, and then want to share or discuss them? If no-one stops and takes time to look at your ad and message, it is 100% wasted efffort and money.


(3) Engagement and entertaining. Many of the ads tend to have a fun or entertainment element. This ensures that people stick with the ad and get the message too. What are you doing to ensure people stay engaged?


Here are some ads using nudity to some degree (all should be fairly work safe, not pornographic!) that maybe prove the point (or if not hopefully entertain you)


Adam and Eve. Not all that she expected:





European Health Insuranec Card: expect the unexpected




My other posts on naked men in adverts:


What can we learn from Rafael Nadal and Aussiebum?
http://www.garybembridge.com/2011/03/rafael-nadal-and-armani-australian.html

Selling things by putting them down the front of men's pants. A good idea?
http://www.garybembridge.com/2011/07/is-putting-big-bottle-down-naked-mans.html


Is it just me, or are there more naked and near naked footballers in ads?
http://www.garybembridge.com/2009/10/is-it-just-me-or-are-there-more-near.html


Is it just me, or are there more naked or near naked men in ads these days?
http://www.garybembridge.com/2008/04/is-it-just-me-or-are-there-more-naked.html

Entertaining ads can work too? Compare the market / Compare the Meerkat proves it?

I have written on the blog before about how annoying and irritating adverts seem to be successful at driving business. (click here to read my posting: Annoyingly annoying ads work! )

The point I was making that it does not mean that you have to annoy people, but the reasons they work you should focus on: they stop people, they are remembered and pound away a single key message.

So I wanted to celebrate my favourite ads of the moment, because not only do they stop me, but they also entertain me so I remember them.

Interestingly both of the campaigns do more of a job at brand awareness and recall, so when I go to buy insurance or frozen food they will be right in the front of my head. This is powerful as in cluttered world we live in, making sure you are remembered and being considered is about as much as you may be able to communicate. Making sure then that once your consumer gets to the store they get the information and detail they need to chose and buy.

The ads I love at the moment also involve cuddly animals. So not sure what that says either...... but don't think it means using cuddly toys is the way to go!


I love the Compare the Market ads, and how they have turned a promotion into a continuing part of their campaign to make it new and fresh.

Office Worker gets a visit from the Compare the Meerkats:


Lady gets a visit at home from Compare the meerkats: