I have written on the blog before about how annoying and irritating adverts seem to be successful at driving business. (click here to read my posting: Annoyingly annoying ads work! )
The point I was making that it does not mean that you have to annoy people, but the reasons they work you should focus on: they stop people, they are remembered and pound away a single key message.
So I wanted to celebrate my favourite ads of the moment, because not only do they stop me, but they also entertain me so I remember them.
Interestingly both of the campaigns do more of a job at brand awareness and recall, so when I go to buy insurance or frozen food they will be right in the front of my head. This is powerful as in cluttered world we live in, making sure you are remembered and being considered is about as much as you may be able to communicate. Making sure then that once your consumer gets to the store they get the information and detail they need to chose and buy.
The ads I love at the moment also involve cuddly animals. So not sure what that says either...... but don't think it means using cuddly toys is the way to go!
I love the Compare the Market ads, and how they have turned a promotion into a continuing part of their campaign to make it new and fresh.
Office Worker gets a visit from the Compare the Meerkats:
Lady gets a visit at home from Compare the meerkats:
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