Wednesday, November 10, 2010

SIR CLIVE WOODWARD AND WHAT MAKES STRONG TEAMS




At the Richmond Events Marketing Forum on-board the P and O Arcadia ship last month, Sir Clive Woodward spoke through his theory on how you make strong teams that win, be they sports or business teams.


He had 4 quotes that I found really interesting and thought provoking. 3 were his and the last from a sporting icon.


The quotes were:


1. "Great teams are made of great individuals". So you need to make each person on the team the very best at what they do, and then you can have a great team.

2. "It's what you learn after you think you know it all that counts". Once people think they are stopping learning, you have a huge problem.

3. "Winners perform at their best when the pressure is greatest". One thing he spoke at length about was what he called "T-cup" (Thinking calmly under pressure) moments. He spoke how when he manages teams he spends huge amounts of times setting up impossible and challenging situations that could happen and get people to work out what they do, and to keep doing it until the team agree and all agree. So when things happen people know what they have to do.

4. The last quote was from Muhammad Ali who said champions "have to have the skill and the will. But the will must be stronger than the skill"

Thought provoking stuff....







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Tuesday, November 2, 2010

10 TIPS TO KEEP YOUR BRAND HEALTHY AND THRIVING, BASED ON LEARNING FROM DEAD, DYING AND REVIVED BRANDS







Download a PDF of the talk and slides by RIGHT CLICKING THIS LINK and saving to your computer. To see the scores for this talk, see the bottom of the posting.




Check out my SlideShare Presentation: Based on observing dead brands, dying brands, revived brands and thriving brands, here are my 10 observations and tips about how to ensure a brand and company stays alive and thrives. This is a talk I did at Marketing Forum 2010.


To read the speaker notes, click through to the deck on slideshare.
Here are the scores given for this talk (all out of 5):

Please rate the content quality of this presentation: 4.57
How well did the content match the programme description? 4.64
How well did the session meet your needs? 4.31
Session average: 4.51 (average score across all sessions was 4.15)

Speaker evaluation Gary Bembridge: 4.43 (average score across all speakers - 4.37)

Delegate comments:-
- Great content. Gary really knows his subject. Soft, relaxing vocals, but hard late in the day, even though the content was spot on.
- Much, much better than anticipated, excellent!
- Gary's insight was excellent, he'd clearly prepared well and his pres had real content




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