Friday, September 26, 2008
Subscribe to:
Post Comments (Atom)
Contact me
GOOGLE SEARCH
Custom Search
Followers of the blog
SEARCH
Custom Search
SUBSCRIBE TO THE PODCAST
ADVERTISING ARTICLES
- Can big companies ever create mould breaking ads?
- Max Factor Death: the reality of celebrity use today by brands?
- Being noticed in the launch rush hour
- Can same copy persude consumers in every market?
- Rule breaking copy in large companies?
- Making Print ads that stop and sell
- Telling agency what to do, and then hating them for it
- The end of "Real Beauty"...
- When do you tell your agenct what to do?
- Kellogg's and Kelly Holmes and casting
- Why Big Ideas are so big!
- Getting ads you want by asking for them properly
- Is Mugabe a communication whizz as well as election "master"?
- Heinz and men kissing. The learning?
- Power of context, as shown by Facebook
- If advertising changes attitudes what should promotion do?
- Glamour of business travel captured?
- 2 most forgotten and underused words in advertising
- Are there more naked men in ads these days?
- Durex Ultra Mega Thins: what can this spoof teach us?
- 5 things I wish I know 10 years ago
- How far will creatives go to avoid your briefs?
- Is detail important in the big picture?
- Why pointing a finger at your agency is risky!
- A job worth doing, is worth doing well
- What can we learn from Dove's "Evolution"?
- What can we learn from ad spoofs?
- L'Oreal fakes it in ads. What is the impact on us?
- Only one-third of viewers recall TV ads
- Is Cadbury's drumming gorilla a good idea?
- Pepsi vs. Coke ads: what we can learn from them
- Traditional agencies should be masters of new media
- Creative briefs should be less like boxers and more like tangas
- Employees as brand ambassadors
- Why the most stressful thing in marketing is creative presentations
- What do the most popular ads of 2007 teach us?
- Getting the best advertising in your category
- Taking the stress out of creative presentations
- Your wife is an idiot when it comes to advertising
- Getting ads you want by asking for them properly
ONLINE MEDIA ARTICLES
- Is your brand missing the action online when you go on air?
- Ssuan Boyle and Britain's got talent: makes you think
- last.fem: why I finally fell for it!
- Power of context, as shown by Facebook
- YouTube partners good for marketers?
- Are you watching your brand properly?
- Should agencies be masters of new media?
- Time for a 2 tier relationship on facebook?
- Facebook versus MySpace?
- Facebook applications, what can we learn?
BRANDING & BRAND BUILDING ARTICLES
- Max Factor death: role of celebrity in building a brand today?
- Boots anti-age: thinking differently
- Rewarding loyal consumers
- Learning from counterfeit products?
- Brandtags.net: what your brand stands for!
- Tesco cheaper alternative campaign. Killing the brand?
- 50 Golden Brands from 50 Years
- The Pirate brand experience
- Nespresso Brand Experience
- All is not easy when it come to currying favour with the Easy Group!
- Big Brother: what can we learn?
- If advertising changes attitudes, what should promotion do?
- What topless car wash tells us about getting trial and repeat!
- Interrogation, a way to win in marketing?
- What Boris Johnson cutting ad spend can teach us
- What are the 2 most important and forgotten words in marketing?
- What can we learn from fashion brands?
- 5 things I wish I knew 10 years ago
- Max Factor death: role of celebrity in building a brand today?
Spoofs & User Generated Content
BRAND INTEGRITY ARTICLES
BRAND BELIEF ARTICLES
BRAND EXPERIENCE ARTICLES
GENERAL TOPICS
my twitter updates
About Me
- Gary Bembridge
- I am a Vice President Beauty Care looking after the Global Marketing for one of our global beauty care brands. I have 2 large passions: marketing and travel. This is why I have created blogs and podcasts on these 2 topics. Visit my marketing blog at http://www.garybembridge.com and my travel blog at http://mytravelreviews.blogspot.com
DOWNLOAD: MY TALKS AND ARTICLES
THE PODCASTS (right click and save to listen to the podcasts)
My Blog List
-
-
Weak News Day GMTV?2 days ago
-
Blog Archive
-
►
2008
(56)
-
►
September
(11)
- SUSTAINABLE DESIGN
- despite what some people think, ads can't make peo...
- THROUGH THE COMPETITORS EYES PART 2
- RoC Retinol Anti-Cellulite TV Ad 2008
- PREDICTING COMPETITIVE REACTION...
- Axe: Soap.. use a woman's soap and you will smell ...
- Hovis "lad" ad: a trend for brands?
- Telling your agency what to do, and then hating th...
- BRANDTAGS.NET: what your brand stands for!
- Tesco offering a cheaper alternative. The end of b...
- Watch the Tesco ad that offers a cheaper alternati...
-
►
August
(10)
- The end of "Real Beauty".......
- At what point do you tell your agency exactly what...
- 50 Golden Brands
- Kellogs and the "cardboard" Kelly Holmes
- Johnson's Lots of Tears Shampoo. For tougher babie...
- Why Big Ideas are so Big
- The reality of business TV shows
- Why the Pirate brand experience is great!
- L'Oreal science and overclaims: a great spoof
- Cosmetics design Podcast: worth a listen
-
►
July
(8)
- The Nespresso brand experience
- All is not easy when it come to currying favour wi...
- Getting what you want in advertising by asking for...
- Big Brother: what can we learn?
- Is Mr Mugabe a marketing whizz as well as election...
- Does it matter if David Beckham's packet was touch...
- Heinz and men kissing. What did we learn?
- What about the eBay Louis Vuitton fakes fine?
-
►
September
(11)
BLOG LISTINGS
MARKETING AND ADVERTISING NETWORK
BUY FROM AMAZON.CO.UK
Great Marketing Blogs
- Adage Power150 Top Marketing Blogs
- Around the Blogosphere
- Brand Autopsy (John Moore)
- Consumer Generated Media (Pete Blackshaw)
- Engaging Brand (Anna Farmery)
- Eponymouspickle (Franz Dill)
- Gaping Void (Hugh MacLeod)
- Madison Avenue (H. Martin Calle)
- Marketer Top 20 Blogs
- Marketing Blog (Michael Fleischner)
- Marketing Resolutions (Fusion B2B)
- Personal Branding (Dan Schawbel)
- Power to Connect (Todd And)
- Research and Marketing Talk
- Scampblog (on Advertising)
- Spotlight Ideas Blog
- Strategic Design (Nick Rice)
- The Buzz Bin (Livingston Communications)
- The Viral Garden
- TVs Worst Adverts
BOOKS I RECOMMEND
- Creating Passion Brands: Helen Edwards & Derek Day
- Fashion Brands (Branding Style): Mark Tungate
- Lovemarks (future beyond brands): Kevin Roberts
- Michael O'Leary: A Life in Full Flight (Alan Ruddock)
- Ogilvy on Advertising: David Ogilvy
- The Real Toy Story (Eric Clark)
- Toy Monster: Jerry Oppenheimer
- Truth: New rules for marketing in a skeptical world (Lynn Upshaw)
TECHNORATI
Adage Power 150
mybloglog
Labels
- Marketing (87)
- Branding (85)
- Advertising (73)
- Competitiveness (69)
- Brand Experience (38)
- Beauty Care (22)
- Brand Integrity (22)
- Brand Belief (20)
- Big Idea (19)
- Superior Product (19)
- Media (15)
- Marketing Forum (11)
- Speeches and Talks (11)
- Web 2.0 (11)
- Briefs (9)
- Gary Bembridge (9)
- Facebook (8)
- Fashion (8)
- Johnson and Johnson (7)
- Marketing to Kids (7)
- Cadbury (6)
- Fisher Price (6)
- L'Oreal (6)
- Dove (5)
- PR (5)
- Podcast (5)
- Social Media (5)
- marketing podcast (5)
- tv (5)
- youtube (5)
- Axe (4)
- Creativity in Advertising Conference (4)
- Dove Real Beauty (4)
- Johnsons (4)
- Lynx (4)
- Mattel (4)
- Olay (4)
- Spoof ads (4)
- British Airways (3)
- Fast Food (3)
- Marketing to Men (3)
- RoC (3)
- Tesco (3)
- Toys (3)
- Unilever (3)
- internet (3)
- superbrands (3)
- Awards (2)
- Ben and Jerry (2)
- Celebrities (2)
- Coke (2)
- Dell (2)
- Dragon's Den (2)
- MySpace (2)
- Proactiv (2)
- Social Networks (2)
- Subway (2)
- The Apprentice (2)
- apple (2)
- david ogilvy (2)
- online (2)
- skincare (2)
- Aero (1)
- American Idol (1)
- Anita Roddick (1)
- Armani (1)
- Aveeno (1)
- BMI (1)
- Band Aid (1)
- Bebo (1)
- Body Shop (1)
- Boots (1)
- Clean and Clear (1)
- David Beckham (1)
- Durex (1)
- EasyJet (1)
- Eurostar (1)
- Google (1)
- Heinz (1)
- Hovis (1)
- Janey Pearson (1)
- Kellogs (1)
- Mark Tungate (1)
- Movies (1)
- Mugabe (1)
- Nespresso (1)
- Nestle (1)
- Nike (1)
- Pepsi (1)
- Print Advertising (1)
- Red Cross (1)
- Ryanair (1)
- Saatchi (1)
- Shopper (1)
- Sunday Times (1)
- Twitter (1)
- Virgin Atlantic (1)
- Visa (1)
- Vodafone (1)
- Wal-mart (1)
- Zimbabwe (1)
- airlines (1)
- banned ad (1)
- design (1)
- ebay (1)
- innocent (1)
- lastminute.com (1)
- market (1)
- max factor (1)
- professional (1)
- steve jobs (1)
- tripadvisor (1)
Useful resources for blogs and podcasts
GARY BEMBRIDGE ONLINE
LOADED WEB
Gary Bembridge's Tips For Travellers Blog
socialspark
TRADE DOUBLER
2 comments:
I think the word should be is *want*, not need...
Yes I agree, WANT would be a better word!
Post a Comment